Have you imaged
how the Pepsi logo looked in 100 years ago or known why the symbol on
IBM logo changed over times? Below are five corporate brand logo stories
that link to their current official site.

Pepsi
Pepsi,
which was set up by Caleb Bradham in 1890’s, is one of the biggest soft
drinks worldwide. Therefore, finding a proper logo to attract more
attention of consumers is very necessary. After this company was bought
by Loft, Inc. in 1933, it changed the bottle size from 6 to 12 oz. and
had the “Refreshing and Healthful” logo. However, Walter Mack, the CEO
of Pepsi, then created an idea of a new bottle design with blue, red and
white logo.


Logos of Pepsi through time


Through
its development history, Pepsi has changed its logo several times
later. Looking at Pepsi’s current logo, people may image about a chubby
boy drinking much this drink as funny picture above

Nike
The
Nike’s logo designed by Caroline Davidson in 1971 for just $35 got the
best deal amongst all companies. Initially, it included the text and the
swoosh overlapping each other. Seven years later, Nike made it more simplistic and memorable. This logo now exists only the swoosh.


The company has different variations of this logo for its various departments like Skate, Soccer and etc.

Apple
Apple, which was established by Steve Jobs,
Steve Wozniak and Ronald Wayne, is one of the biggest consumer
electronics and Software Company and best known for its products like
Macintosh, iPod and Iphone. When Apple was started, the logo was a complicated picture of Isaac Newton sitting
under a tree. However, Steve Jobs hired Rob Janoff to simplify the
logo, so he created the image of “Rainbow Apple” available till 1998.


Now,
the Apple logo comes with nice gradient chrome silver design and
becomes one of the most recognized brand symbols in the world today

Canon
When Canon
launched the first camera, Kwanon, in 1934 after the Buddhist goddess
of mercy, its logo also included the wordings and a picture of the
goddess with 1,000 arms and flames. Like all other logos we have seen
above, this company has then made the logo as simple and memorable as
possible.


After 1956, the logo hasn’t been changed but the designing effort is clearly visible in their simple but classic logo

IBM
If looking at the logo of IBM
in 1888 invented by Willard L. Bundy, you could see “ITR”, standing for
International Time Recording Company (ITR), inscribed on it. ITR was
then merged with the Computing-Tabulating-Recording Company (CTR) so
both ITR and CTR were available in the 1911 logo.


At
present, the logo of IBM (International Business Machines Corporation)
is simplified, recognized and replicated all over the world


Related links:
Meaning of Famous Brands ’ Logos
Famous Logos: Mysterious Meanings
The famous brand handbags
Author Description :I
am the economic expert and analyze the economic situations in the
world. Currently, I often address lectures on economic solutions to
students and supply advice for companies and firms.